19 Mar New from System Professional
If you have been following us on Social Media, you would have seen pics and videos talking about the new System Professional range by Wella. We have been hearing about this new range for the past 2 years and we are so excited that it is finally here.
The researchers at Wella have noticed a growing trend in the beauty industry where the hairdressing industry has plateaued. Everyone is searching for the fountain of youth so they put their trust in their beauty therapists to make them look amazing. But when people are surveyed and asked the question, what is the first thing you notice about yourself when you look in the mirror? most people say their hair!! But when you think about it how many products do you apply to your skin morning and night everyday without even realising. The Average is 5. Five products habitually morning and night. So, why doesn’t your hair get that kind of treatment when it’s the first thing that you notice about yourself?
This is where the new System Professional comes in. It takes into consideration your needs and lifestyle to create a haircare regime specifically for you.
So what makes it different from Wella SP? Well we love SP and always have but now System Professional have taken their technology that one step further. The scientists behind the brand have discovered that everyone’s hair has got their own unique energy profile. Your energy profile is influenced by the amount of lipids in your hair and this effects its health & manageability. Due to lifestyle influences such as styling, environment and colouring your energy profile is reduced. We now have a tool called “Energy Code Mapping” that helps us to discover your personal energy code to prescribe the right haircare for your energy profile. Each of the products contains whats called “Energy Code Complex” which is a series of 4 unique ingredients that target scalp health and revitalised hair from root to tip. It’s a lot to take in but basically we can now recommend the perfect haircare system just for you, so you can have even more amazing hair (because if your getting your hair done at Divine its already amazing 😉 )
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